I am a creative leader with 14 years of experience shaping brand identities and visual storytelling across fashion, lifestyle, and consumer markets. As a former Lead Designer, I have directed seasonal concepts, managed cross-functional teams, and built cohesive narratives that connect design, marketing, and customer experience. My background spans apparel design, illustration, and digital branding, and I am equally comfortable creating hands-on visual assets as I am setting strategy and guiding teams toward a unified creative vision. With a passion for cultural trends, brand storytelling, and innovative design, I bring a strategic yet highly visual approach to art direction that drives engagement and builds lasting brand equity.

Let’s create together!

Creative Brand Builder | Visual Storytelling & Campaign Development | Digital Marketing Certified

EXPERIENCE

Core Skills

  • Brand Strategy & Creative Direction

  • Campaign & Content Development

  • Visual Branding & Storytelling

  • Social Media & Influencer Marketing

  • Adobe Creative Suite (Illustrator, Photoshop, InDesign)

  • Digital Marketing (SEO, SEM, Analytics, Email, Social)

  • Consumer Insights & Trend Analysis

  • Cross-Functional Team Leadership

Selected Marketing & Branding Experience

BIKINI.com – Creative Branding Consultant | Sept 2024

  • Developed a full pop-up collection brand identity including name, logo, and packaging.

  • Built mood boards and visual direction to shape campaign look & feel.

  • Analyzed assortment data and designed a line plan aligning with brand vision and consumer demand.

SLATE Hair Studio – Brand Repositioning | Aug 2024

  • Led a total rebrand for a stylist launching an independent studio.

  • Designed logo, signage, business cards, and branded digital assets.

  • Created Instagram content strategy and tracked engagement analytics.

Queens Run Club – Visual Identity | June 2024

  • Designed two logos and custom hats for a NYC-based running collective.

  • Collaborated with members to align branding with community values.

Bowling Club – Lifestyle Branding | May 2024

  • Created a playful logo and branded team apparel for an all-female bowling club.

  • Sourced production partners and managed end-to-end execution.

  • Fashion Leadership Experience

Lead Designer, Simply Vera Vera Wang – Kohl’s | Aug 2019 – Present

  • Directed brand storytelling and campaign alignment for product launches including “Luxe Cashmere” and “Luxe Travel Set,” driving multi-year bestsellers.

  • Partnered with marketing and merchandising teams to integrate customer insights, AI-driven tests, and visual merchandising into design and campaign decisions.

  • Built and led a design team across two categories, ensuring brand consistency across creative outputs.

  • Collaborated with stylists and visual merchants to craft cohesive in-store, online, and social media aesthetics.

Associate Designer, Rock & Republic – Kohl’s | Sept 2017 – Aug 2019

  • Worked directly with music licensing and marketing teams to develop branded merchandise and campaign assets.

  • Partnered with print, packaging, and marketing teams to create integrated collections and promotional launches.

  • Oversaw a six-category design team, aligning creative output with consumer insights and marketing strategies.

Certification & Education

Chegg Skills/Thinkful Inc. – Digital Marketing Certification (2025)

  • Focus: Campaign Development, Creative Branding, Consumer Insights, Content/Email/Social Marketing, Analytics.

Fashion Institute of Technology – BFA Fashion Design (2012); AAS Fashion Design (2010)